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To incentivize orders before the book goes live, you offer several time-sensitive bonuses that go away by a predetermined deadline (this is often the end of the PLC). One way to create anticipation before and during a launch is to offer pre-launch bonuses. Today, though, it’s down to the author(s) to get the word out about their work and create as much buzz as possible (especially if they’re self-publishing). Launching a book used to be a publisher’s responsibility. So, now that you know our Why, our reason behind writing the book, let’s discuss the three strategies we used to pre-sell it. Warm marketing and sales qualified leads for our software.Warm marketing and sales qualified leads for Managed Solution, our done-for-you service and.Upsell new and existing customers to an annual subscription.Position Sleeknote as an authority in our field.
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Our 30,000-foot goal, though, was to write a book that would: Our 50,00-foot goal, to borrow David Allen’s analogy, was to write a book that would be the go-to marketing resource for e-commerce marketers something they would refer to again and again for years to come. Both are fair goals, of course, but we wanted to set our sights even higher. Nor was it to publish an Amazon bestseller (although, it would have been nice). Write a Pre-Launch Email Sequence Should You Even Write a Book?īefore getting into our book launch strategies, it’s worth mentioning briefly why we wrote a book, to begin with, as our goal informed our entire launch strategy.ĭespite the earnings I mentioned in the introduction, our goal with Built to Scale was NOT to earn a lot of money.